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Do You Prefer to Sell Through A Gallery?

Since I've been writing a lot lately about the pros and cons of working with commercial galleries, I'm wondering how artists feel about the idea of working with gallery dealers.

If you feel so inclined, I'd love to hear what you think about working with galleries: If you already work with one, are you enjoying the relationship? What, if anything would you change if you had the choice? Are you pleased with the results? Do you have suggestions for how gallery owners could increase sales and promote their artists.

My second set of questions: If you could work with any commercial gallery in the world, which one would it be? If  you've never worked with a gallery, do you think you would be or feel more successful if you did?

Have you been working with galleries - but would like to begin selling on your own?

Have you been selling on your own, but would like to begin working with galleries?

Please share your ideas and experiences here on the comments section of this blog. I'm not just looking to fill my comment area with posts - I really would like to know what venue working artists prefer for their sales.

Thanks for your time,
Lori

18 Responses to Do You Prefer to Sell Through A Gallery?

Lori Woodward Simons
via web
This is Lori... I'm just figuring out how comments will show up in my bookmarks of this blog.

BTW: I'm thinking that I'll work on my ebooks and blogs for now and if I decide to run a workshop at any point in the future, I'll probably rent a space and run it myself.
Michael Warth
via web
Hi Lori,

A lot of questions to answer.

I currently work with one gallery. A small gallery/frame shop but I do enjoy the partnership. Sales could be better but I blame myself for not spending more time with the gallerist and understanding the market. I also think the economy put a damper on things but I don't want to use that as an excuse.

I sell on my own and I do hope to become represented in more galleries in the future. If I had one commercial gallery to choose I would have to pick one that has a good reputation and works well with artists. I want to learn from the gallerist as well as, produce more work that sells. I can't drop any names here because at this point I believe any commercial gallery that meets my needs would do. I prefer one in tourist areas.

I don't care for outdoor shows and art fairs. They are hard to do alone. I don't live in an area that is easy to make a living as an artist so galleries and traveling is the only way for me to make a living from my art.

Finally, I hope to learn how to cultivate a trusting and friendly relationship with galleries/gallerists. I would like to combine marketing efforts with that of the gallery in order to serve the customers who purchase my artwork better.

Hope this answers enough of your questions based on my experience (for what it is worth).

Michael Warth

Stacey
via web
My husband and I are both self-employed and have both realized that sometimes it's just best to outsource certain activities that are not worth our time. For me, one of those activities is selling my work. I do a bit of my own internet marketing and the occasional mailer, but for the most part I rely completely on galleries to sell my work. I feel that at this point in my career (I have limited time with a toddler at home), my time is best spent when I'm working on making the best paintings I can do. Marketing one's own work takes a huge amount of effort, and I just don't have the time to do it at a level that would afford me the same # of sales as my galleries. I'd say about 85% of my sales are through galleries right now.

As for choosing a "dream" gallery, I've learned over the past couple of years that it's easy to be disappointed when you think a certain gallery is "the one" and then they don't live up to expectations. Likewise, some of the galleries I didn't think much about have been huge in selling and moving my career forward. I used to think it would be great to get into a Legacy or Trailside type gallery, but now I think I'd rather work with small galleries (less than 15-20 artists). The ones I have my eye on for down the road are prestigious but small and very choosy about their artists - tough to get into! I just feel like relationships are huge in the gallery world, and I'd rather work with a gallery that knows me well than be in one where I'm just another name on a huge roster of artists.

Lori Woodward Simons
via web
I'm testing this to see if I receive this comment in my email system
Lori Woodward Simons
via web
Yes, I like working with galleries and selling on my own. But I'm typing in this comment as a test.
Sally Tharp
via web
Hi Lori,
I have only been painting for about a year, but thought I would share two very different gallery experiences so far.. I originally placed my work in a co-op gallery in the next town over that was run by the local art center. I found that they paid VERY late.. MONTHS after a piece sold (I'm still waiting on payment for a piece that sold in Dec.), could never get my info straight- always posting my paintings as acrylic, not oil, and never return calls... I really got the impression they didn't care.. So I went out in search of something better.. I went to the closest major city and was accepted into a lovely gallery. They call or email when a piece sells, pay within ten days and are hosting a show for me next month. It's like night and day. So I guess my advice would be to shop around, ask around.. be sure what you are getting into and don't be afraid to get out of a bad situation! I'm thrilled with my gallery and I would love to find ten more across the country just like it! :)
Lori Woodward Simons
via web
Sally,

I hear ya on the "deadbeat" gallery that doesn't pay or care about doing a good job for you. Most of us have horror stories like that.

The best thing is to get references from other artists and if the gallery wants to sell your work, make sure you're comfortable with when and how they pay.

I'm so glad to hear that you've found a gallery that is honest and goes to bat for you. That's what they should be doing.
Karlene Kay Ryan
via web
I am so grateful to have had your article on "jealousy" as part of my morning devotional today. I feel like you were interviewing me when you wrote it and I thank you for sharing your honesty and the depth of how this comes about. I don't like this feeling, and know that I am not about that arena, usually, but I have been plagued with such in the last months. Most of it is born our of my need to belong,not even approval, but to be a part of the group. Lately I feel that I can't catch up or keep up. I found myself needing to go back to work after the loss of a family business and I work for myself as a professional Interior Designer which takes a lot of energy to hustle business. I guess my "jealousy" is also born out of the resentment that I can't paint full time: So now that this confession is out, I do have gifts: I am studying in a group with Daniel J. Keys, and I am setting goals to paint each day even if it is 1/2hour. I only really want God's approval, His direction, my desires to learn and paint,and the friendship of you and the art community. Without Daniel I would not have been introduced to this site, My American Artist, my blog, web sites, etc. Someday, I want to feel confident enough to teach, too. www.karlenekayryan.com: www.karleneryan.com; www.karlenekayryan.blogspot.com
Lori Woodward Simons
via web
Karlene,

Yes, life often gets in the way of art. I've been working at all the things you mention for 15 years. When I got back into art, I gave myself 5 years to accomplish most of the things you speak of.

You're doing the right thing by learning from Daniel and getting familiar with online tools. But relax and enjoy the process because it takes years to get very good at art. Daniel is an exception, but young people seem to learn faster. I'm in my 50's and my brain is getting rusty.

Approval in the art world is slow coming for most of us. If it were easy, everyone would do it and it wouldn't be worth much. So I advise you to be patient with yourself, and be sure to enjoy the creative journey with whatever "talent" the Lord has given. He only asks that we put it to use.
Judy Palermo
via woodwardsimons.com
hello Lori- your blog really pinpoints those frustrating feelings painters have; I am reading your older posts now, catching up. I am a beginner who just yesterday realized how impractical and self-defeating my painting routine is, and am fed up with 'noodling' at a painting for hours, as if this will give the painting, and therefore me, a fine quality. I know I must sit and work on practice studies, learn to work and move paint around, and get better at mixing colors, not mud. I am fascinated hearing about your Watercolor Mag articles, showing beginning work by now-established artists; where can I reference these articles? I'll bet they encouraged many people! Thanks!
Lori Woodward Simons
via woodwardsimons.com
Judy, I wrote those articles many years ago now, so it would be difficult to find them anywhere.

When I began painting watercolors in the 90's, I painted nearly every painting twice. The second one always came out better. It took me 6 years and lots of study with workshop teachers along with practice to get really good with that medium. It's taken me just as long to learn oils.

So hang in there. If it were easy, everyone would do it well and art would be an inexpensive commodity.
Lori
Barbara Andolsek
via woodwardsimons.com
Hi Lori:
Been awhile, so thought I'd do some cathcing up with blogs I follow. Speaking of that, I did finally start mine up again so please visit if you get a chance with your busy schedule.

Something that's helped me recently is to really look at my studio and sort out the clutter that was not only there, but felt like it was in my head. Much, much better now, uplifting. ps - love the journey statement with the Lord!
Barbara
Maureen Sharkey
via woodwardsimons.com
One gallery director I am trying to work with, doesn't know diddly about art. The gallery is located in a very rich, fairly rural area, with little chance of competition. She immediatly tore into my paintings, saying they are not done, and 'why would I paint white flowers?! Don't I know that everybody wants red flowers.' And one painting I had of a statue of two gossipping maidens, I painted from a photo I took in the French Riviera, two doors down from the Picasso Museum, in Cap Antibes, she said, "That'll never sell". I have been a very successful commercial artist, working in ad agencies, mostly at Leo Burnett, art directing, creating tv commercials for fortune 100 companies. Many pros in the business have said I'm agreat artist. Then this bumbling idiot, whose work she has chosen for her gallery, I would call for the most part, 'low art'. She needs me, and doesn't know it. And the people who live in the area would buy my work if they could see it. This gallery director won't reveal who the gallery owner is. I guess I will just print up a little brochure of my paintings in this series, and hand deliver it to all those mansions in her neighborhood.
Marsha Clements
via woodwardsimons.com
I think it is always difficult to hear a critique--unless it is all positive. We put so much of ourselves into our art that we tend to take it so personally. And some artists have had so much criticism--from lots of different sources, family, educators, collectors, people just walking through a show--everyone has an opinion and they never hesitate to tell you what they think--even if you don't ask. Often they are not the people who really know and you get it. This is off the subject a little, but I'll get back now. Because of all of the critiques from everyone, when someone that know or matters says something critical, we don't know how to take it.

As an artist, I appreciate the help from the gallery owners. They know their clients and what they buy. It helps me. Also, they are pretty good judges--they picked you, didn't they.

I think we all need to develop some pretty thick skin, listen and take the critiques with an open mind. If you don't agree, you can just agree to disagree. Maybe you should look for another gallery.

It's all about attitude and relationships. We have to build those relationships with the gallery owners, just like with the collectors.

Take it like they are trying to help you out, make you a better artist. We can all get better at whatever we do!
Maureen Sharkey
via woodwardsimons.com
Lori, I have no idea how to follow your blog, and reader's comments. This needs to be much more user friendly. Check out the Huffington Post if you want to see easy.
Barbara Andolsek Paintings
via woodwardsimons.com
Really enjoying reading all of the comments regarding galleries Lori.
Maureen Sharkey
via woodwardsimons.com
I think I've figured out how to read your blog. Please disregard previous comment about how I couldn't find anything. I realise now--I just have to scroll down.
Jan
via loriwords.com
Hi Lori,
Great blog and lots of wonderful tips all around!
As to galleries, I'm puzzled. I'm in about 5 commercial galleries at the moment (and have been for the past 2-3 years) but am yet to have a painting sell through any of them. I have sold quite a few works myself over the years. Getting into galleries is time consuming. Most of them haven't even bothered to put my art or my name on their website which makes me wonder how much effort do they really put into trying to sell my work. They all take 50 percent commission. Should I keep looking for better galleries or stop wasting my time on what might now be an old way of doing business. Is there anything I can do differently to make this collaboration more successful? These galleries are quite spread-out. They are all in up scale and/or tourist areas.
Thanks in advance for any feedback you might have to offer!








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